Key Creative Metrics

Cost (USD) Basic

Total monetary amount spent on your advertising or marketing campaigns, measured in US dollars. This metric helps track your total spending and is essential for calculating ROI and other efficiency metrics.

ROAS (Shop) Advanced

ROAS = Revenue / Ad Cost

Return on Ad Spend measures how much revenue you generate for every dollar spent on advertising. A ROAS of 2.0 means you earn $2 for every $1 spent on ads. Higher ROAS indicates more efficient ad spending.

Revenue (USD) Basic

Total income generated from sales before deducting any costs or expenses. This metric represents your gross sales volume in US dollars and is crucial for measuring business growth.

Purchases (Shop) Basic

Total number of completed transactions in your shop. Each purchase represents a successful conversion where a customer completed the checkout process.

Adds to Cart (Shop) Engagement

Number of times products were added to shopping carts. This metric helps track user intent and is useful for analyzing shopping behavior and cart abandonment rates.

Impressions Reach

Total number of times your ad was displayed to users. Each time your ad appears on a screen, it counts as one impression. This metric helps measure your ad's visibility and reach.

Clicks Engagement

Total number of times users clicked on your ad. This metric directly measures user interest and engagement with your advertising content.

CPP (USD) Cost

CPP = Total Cost / Number of Purchases

Cost Per Purchase shows how much you spend on average to acquire one purchase. This metric helps evaluate the cost-effectiveness of your advertising in terms of actual sales generated.

AOR (USD) Revenue

AOR = Total Revenue / Number of Orders

Average Order Revenue represents the average amount spent per order. This metric helps track customer spending patterns and the effectiveness of upselling/cross-selling strategies.

CR (Conversion Rate) Performance

CR = (Conversions / Total Visitors) × 100

Percentage of visitors who complete a desired action (like making a purchase). This metric is crucial for understanding how effectively your website converts visitors into customers.

CTR (Click-Through Rate) Performance

CTR = (Clicks / Impressions) × 100

Percentage of impressions that resulted in clicks. CTR measures how compelling your ad is to your audience. A higher CTR generally indicates more effective ad copy and creative elements.

CPM (USD) Cost

CPM = (Total Cost / Impressions) × 1000

Cost Per Mille represents the cost per 1,000 impressions. This metric helps you understand how much you're paying for ad visibility and is commonly used for comparing costs across different advertising platforms.

CPC (USD) Cost

CPC = Total Cost / Number of Clicks

Cost Per Click shows the average amount you pay for each click on your ad. This metric is crucial for managing bid strategies and optimizing ad spend efficiency.